No body is wrong. Media, culture and society have consistently perpetuated the notion that we must be prettier, leaner, brighter and shinier. And we’ve now arrived at a place where beauty filters on social media are, unsurprisingly, negatively affecting user’s mental health.
Director Josiah Watson has teamed up with TBWA Auckland and Bodyright to promote ‘March Unfiltered’. A week long celebration of raw and unedited photos. A challenge to detox from what is now an unethical practice of retouching and editing.
- Good Oil Production Co
- Agency TBWA
- Josiah Watson Director Good Oil
- Andrew McLean Executive Producer Good Oil
- Wiktor Skoog Creative TBWA
- Shane Bradnick CCO TBWA
- Jake Munro DOP
- Matic Prusnik Colourist